Tag Archives: website development

We delivered!

Big Boys Design & Build site delivered by Team ICS.

It was a learning curve with so many modules to work on but we did it.

Bookmark and Share

How to attract customers?

- Launch a website, it provides worldwide exposure and give customers an access to the services and product offering by your organization.

- Host a grand opening event, invite local business owners and residents from surrounding neighborhoods. Provide freebies like merchandise samples, share business cards and company brochures.

- Monitor services and products constantly, satisfied customers who spread the word about your business are the best source of new customers. Keep a keen eye to pricing, customer service, product availability and prompt delivery, these are few nudge point to success.

- Visibility within your industry is crucial, participate in exhibitions, seminars, trade shows, attend community events.

- Explore various types of advertising opportunities such as classified ads, yellow page ads, sponsorship, television and radio spots, and display ads in magazines and on other Websites, keep tab of your budget and go with what meets budget and reach the target audience.

- Support local charity, sponsor fundraising event and arrange a local media to publish the event.

- Distribute fliers and business cards at various business gatherings.

Share your thoughts on the topic with us.

Bookmark and Share

Videos as Marketing tool

Video is a great marketing tool, it is one of the best ways to share views with audience. It is a medium that everyone loves and is not going away anytime soon. By incorporating video into your campaign, you will not only stay ahead of your competition, but also improve your brand identity.

Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV commercials. Some dominant players for Video hosting are YouTube and others including Vimeo, MetaCafe and Facebook.

Why companies should use video as part of its marketing strategy?

Video is cost effective – Compared with traditional print advertising, video can actually prove more cost effective. Companies often make the mistake of dumping money into expensive magazine advertisements that are summarily ignored. Video, on the other hand, is almost impossible to ignore. Being extremely versatile, video can be re-shaped into many different formats. Mobile kiosks, large screen presentations, smart phones and of course websites are just some of the ways to spread the word using this powerful medium. And as a matter of fact, it can be produced at a reasonable cost.

Video is audible – Video is audible and chosen before a written document as one has to read to understand a written document. People enjoy video, if someone visits a website and a video is offered, one will definitely view the video though it can be out of curiosity. And that means they have devoted their attention to a sales pitch. Marketers love using video because that’s what people want.

Video is a mature medium – Video is not a fad. People have loved motion pictures since the late 1800s. Even though the medium has changed, the passion for video has not. Now, video is an extremely mature art form and everyone respects it. YouTube sees on average 2 billion views, isn’t it big?

Video is part and package of any campaign – Any advertising company worth its salt will offer a video package. Ignoring the option of video would be like ignoring the need for a website. If your competition hasn’t jumped on the video bandwagon, why not show some industry leadership? Google’s search algorithms pay a great deal of attention to video. It’s a great way to beat the competition.

Video increases web traffic – Your website doesn’t have to be the only stop in your online transit system. There are many ways to bring in the traffic. Make sure your video is “social bookmarking” friendly! Twitter, Del.icio.us, Facebook, Digg, reddit, Newsvine, StumbleUpon and Squidoo are just some of the ways you can spread the word.

What all you can do with videos?

1. Showcase your products to the customers, demonstrate it.

2. Create a destination, it is easier to win customers if you give them a reason to tune in.

3. Use analytics and tools that allow you to measure the effect of your videos.

4. Build a brand channel, a way to get the attention of customers and invite them to become your video producers.

5. Advertise with videos cause videos have huge potential audience. Videos hosting sites like YouTube offers a dozen advertising options, including banner ads, promoted videos that appear on top and beside search results, and pre-roll ads that appear during other YouTube videos much like a conventional TV commercial.

6. How-to Instruction videos area big hit, if you are a product company Online videos will do wonders for your business.

Share your thoughts with us related to the post.

Bookmark and Share

Are you really a social media specialist?

Don’t be surprised by reading this, but its a fact. We are aware of the benefits of social media and its effectiveness. Its results are instant and extremely helpful for organisations looking for results. Online Media has suddenly become a fad word, what is more disappointing is anybody / company around introduces as a social media specialist, what a shame. Please people, stop doing this, just because you have a facebook, twitter and linkedin, it does not mean you know social media. And just because you do some odd blog posts from time to time it does not make you a social media specialist.

Fact is, if you do not tweet atleast once a day, you cannot be the so called expert. You do not tweet anything fresh, your own original ideas and depend highly on the people you follow, then you definitely lag somewhere. If you have no recommendations and fan following, you have to take time to see what might be wrong. Its a fact, many people here don’t like to share digitally knowing the viral capabilities of online platform, have no passion for online media and still call themselves or want to be attached to the buzzing word. C’mon! Either give up or learn to share, like, recommend and approve of the good work done by others. Acceptance will open more doors and options. Cheerio :)

Bookmark and Share

A living website

Remember, last time I did share a few things about website and why one should hire a professional to develop it. The story does not end there where your website is ready and you keep it intact, clean and tidy.

What is the use of a dead website which has no latest info, no pictures, no videos, no news feeds. This may be the reason, why your website is not getting enough hits even after having heavy dose info, just like in normal life, change is a must. Its important that your website is updated every now and then, news, pictures, videos, etc. add to the bounce rates. Most of the websites go unvisited because of the same stale stuff on the platter. Idea is keep feeding, keep it alive! As said, adding newer content to the website boosts its search ability in the search engines. Use probable keywords and see how it makes a difference, rest is all history.

For queries or more, write to us at info@industree.in

Bookmark and Share

Copyrights © 2013 Industree Creative Solutions. All rights reserved