Tag Archives: selling

Selling

Selling products or services can be tough and with services it can be even more challenging. But what if the customer is being difficult about some aspect of the product? Whether it be the quality, the price, or something else about the product, it is the job of the salesperson to actually sell the product to the customer. Whatever it takes, it has to be sold, and that should be the mindset of the salesperson on the job. There are limits to what you can do, but there are some things you can at least give it a try.

Firstly, you can sell the product or service on the point that it is going to make life easier for every user. Whether you are selling a laptop, or selling an insurance, it is up the salesperson to make sure that you are selling the product. Show the value that the product is going to bring into the life of the customer. Whether it be time or money, sell what that product is going to save the customer in the long run.

Another good tip is to show the value of the product in monetary terms. Some people assume that a new car might be too expensive to buy. However, what about what happens if the car that the customer has now goes into the shop? Is it better to spend 300 a month on a new car, or spend 200 a month on a car that is always in the shop, and is never able to be used? Most people might actually want the new car instead.

The customer might really want the product, but might fear they are going to suffer from buyers remorse, or find a better price elsewhere. At such instances sell the warranty that comes with the product, whatever it covers. If anything happens to it, or the return policy for that matter, the point is, you have to gain confidence of the customer. Whether it be that you can replace it with something else, or bring it back for a refund, you are putting the customer at ease that they can buy the product without fear.

The key to selling a product is to sell the benefits of the product. Whether it is priced the lowest at that particular store, or the product is going to make the life of the customer easy, the salesperson should be able to project the real benefits of the product. All products add value, you just have to convince the customer that there is enough value for the customer to actually make the purchase. And for a good salesperson, if they can connect with the customer at any point during the sales pitch, it acts like icng on the cake.

Ofcourse, with services its a different story, before actual deal is closed there will be several meetings, several emails going back and forth, then finally the moment comes. The sales cycle is much longer here.

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