Tag Archives: Marketing tools

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Do you need a Video content?

Video is a phenomenon, more than 4 billion hours of video is viewed each month. In fact, YouTube is now the second most used search engine after Google.

Integrating video into your marketing campaign isn’t as easy as creating a video and putting it up on YouTube. Creating a video that is effective, relevant and successful can be rewarding but how do you integrate it successfully?

Lets talk about the basics of video, issues you will want to consider while planning the video content ideas, and see what typically will be ideal to develop an idea into a video content.

Lets understanding video as a media, the most common mistake made by companies creating video is thinking of video content as being identical to blog posts or infographic content, rather than as a unique and independent media format. Where blog posts and infographics may consist of text and image content, video utilizes text, moving images and sound simultaneously, making it much more unique.

To be precise, video is not appropriate medium for all content goals. Video should naturally lend itself to a narrative curve, including a climax and resolution. If you have a product or service you are trying to sell, don’t use the entire length of your video making a sales pitch. Instead, create a narrative context around the product.

If you are trying to convince your reader to complete a complex, or prolonged action then you need to consider breaking up your content into smaller pieces. Videos should have a very simple and direct call to action.

The ideal length for video is under four minutes. If there is too much content, you may have to draw your video out to 10 minutes, it won’t be as effective as a precise one, because your viewers is likely to lose interest. If this is the case, you need to use a different media form.

Ask few questions to youself while planning the video content, questions you definitely should consider. One is, would this content lose meaning if it were in text and image form? If your content would lose meaning or relevancy without being accompanied by visual or audio information, chances are video is a viable option. However, if you can easily imagine your message getting across effectively without the use of video, you might want to decide whether the additional time and effort required to produce a video will be worthwhile.

Secondly, does the content require aesthetic as well as conceptual engagement?

In the first question, we ask whether content would lose meaning if it takes a media form other than video; in question two, you need to ask yourself if your idea requires a visual or auditory element in order to be engaging.

Though video is certainly a nice option to have, if the information imparted is text heavy and primarily conceptual, rather than visual which is comprehension and learning. The visual display adds nothing to the experience, as it is just a list of text.

Thus if your content does not require visual or auditory components to be useful or engaging, then your idea is not ideally suited for video.

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Videos for content marketing

Whatever the intention, video has huge benefits as a communication medium. One of the obvious reason is that it can convey personality. People respond to people, whether for marketing, brand engagement or training purpose in an organization.

Videos are extremely useful for practical reasons, either to demonstrate products or procedures, these video presentations are consistent compared to the unpredictability of live demonstrations. The value of events such as conferences, seminars and trainings can be greatly enhanced and used again and again whether for training or promotion. Video can also be used to create effective live presentations and interactive productions.

Even if advertising is not the goal, inclusion of video on the company website can create a better user experience and add a touch of class. A recent study by Treepodia, an authority in video use in eCommerce found that the retailers surveyed were selling substantially more products when a video of the product was included. Further statistics also showed that even if the video wasn’t watched the sell will still happen. This means video creates customer confidence and trust. Brands using video is considered more reliable as they produce a quality user experience. Showing the product in a multidimensional format, the brand exhibits trust and confidence in the product. This is an interesting finding and it does have relevance to the use of video in websites in general and not just e-commerce.

Videos should not only be used for Content marketing strategy, lets see some of its advantages and how we could make use of it effectively.

The whole purpose of Content marketing is to get your message to your potential audience.  Written content means you can only publish it in one place. Design strategies to make sure that content that attracts eyeballs won’t get buried on your blog. Link it to significant posts in the side bar, tweet it, bookmark it through various bookmarking sites, etc. Of course your written content can be found via Long Tail Keyword search in Google. But Video is just much easier to syndicate. And the whole purpose of syndication is to try and get that video in front of as many eyeballs as possible. Post video to YouTube, post video to other video aggregators using Blip, Metacafe, etc., embed link on Facebook fan page, share link with affiliates, embed video on your website, get other people to embed your video on their websites, post video to iTunes as video podcast.

Videos are powerful tools and there are more platforms you can use. One video, dozens of places to share it. That’s the first advantage video enjoys.

Video establishes personality, if your content marketing is built around written content it takes a few articles or posts to truly start being perceived as your personality. But videos are out there right in front of them, audience can see and hear you. And your personality will come through the way you speak, facial expressions you use and your body language. That will turn some people away but the people who are attracted to your message will go ahead to see/view the message.

Video differentiates you from the competition, in most market areas there are still few people using video effectively. Picture speaks more than Words.

Video testimonials is the name game. Video testimonials don’t have to be given by the superstars, it would be nice if you had 10 or 20 or more video testimonials where regular people like ‘us’ are talking about your services and what you’ve been able to do for them. It will be a powerful instrument to use it in your content marketing.

Internet is going mobile, tablets are fine for texts but reading long blog posts on a Smartphone can be irritating. Whereas a video can be a big hit, hit play and it rolls. You can even consume on the move, plug in a headset and then anything that you want to watch you can stop, rewind the bit you need to say, and then move on.

We got to say, Videos are here to stay! For professional quality videos, corporate films, voice overs, recording, post production related queries, get in touch with us at info@industree.in

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Videos as Marketing tool

Video is a great marketing tool, it is one of the best ways to share views with audience. It is a medium that everyone loves and is not going away anytime soon. By incorporating video into your campaign, you will not only stay ahead of your competition, but also improve your brand identity.

Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV commercials. Some dominant players for Video hosting are YouTube and others including Vimeo, MetaCafe and Facebook.

Why companies should use video as part of its marketing strategy?

Video is cost effective – Compared with traditional print advertising, video can actually prove more cost effective. Companies often make the mistake of dumping money into expensive magazine advertisements that are summarily ignored. Video, on the other hand, is almost impossible to ignore. Being extremely versatile, video can be re-shaped into many different formats. Mobile kiosks, large screen presentations, smart phones and of course websites are just some of the ways to spread the word using this powerful medium. And as a matter of fact, it can be produced at a reasonable cost.

Video is audible – Video is audible and chosen before a written document as one has to read to understand a written document. People enjoy video, if someone visits a website and a video is offered, one will definitely view the video though it can be out of curiosity. And that means they have devoted their attention to a sales pitch. Marketers love using video because that’s what people want.

Video is a mature medium – Video is not a fad. People have loved motion pictures since the late 1800s. Even though the medium has changed, the passion for video has not. Now, video is an extremely mature art form and everyone respects it. YouTube sees on average 2 billion views, isn’t it big?

Video is part and package of any campaign – Any advertising company worth its salt will offer a video package. Ignoring the option of video would be like ignoring the need for a website. If your competition hasn’t jumped on the video bandwagon, why not show some industry leadership? Google’s search algorithms pay a great deal of attention to video. It’s a great way to beat the competition.

Video increases web traffic – Your website doesn’t have to be the only stop in your online transit system. There are many ways to bring in the traffic. Make sure your video is “social bookmarking” friendly! Twitter, Del.icio.us, Facebook, Digg, reddit, Newsvine, StumbleUpon and Squidoo are just some of the ways you can spread the word.

What all you can do with videos?

1. Showcase your products to the customers, demonstrate it.

2. Create a destination, it is easier to win customers if you give them a reason to tune in.

3. Use analytics and tools that allow you to measure the effect of your videos.

4. Build a brand channel, a way to get the attention of customers and invite them to become your video producers.

5. Advertise with videos cause videos have huge potential audience. Videos hosting sites like YouTube offers a dozen advertising options, including banner ads, promoted videos that appear on top and beside search results, and pre-roll ads that appear during other YouTube videos much like a conventional TV commercial.

6. How-to Instruction videos area big hit, if you are a product company Online videos will do wonders for your business.

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