Tag Archives: interaction

#Hashtags, new found love

Hashtag is the new found love in the world of social media. Its coming across as over crowded but if used strategically, it has exponential benefits to brands. It unifies brand conversation across social media platforms harmonically. Hashtag is an opportunity to increase your brand’s visibility. Lets check out a few Dos and Don’ts while using the latest tool strategically.

DO it in a simple and precise way, choose a hashtag that’s easy to remember. A quality hashtag is short, catchy, and relevant to what you’re discussing or want to convey.

DON’T hashtag full sentences like in the sample below. People might take you for a spammer or an amateur. Shorter phrases like #January2015 or #WorldEconomy are apt.

DO pay attention to the hashtags, words, and phrases your followers and influencers use when they talk about your brand, and use them in your own tweets and posts.

DON’T include spaces in your hashtag. For example, if you wanted to hashtag Bravo India, it should look like this: #BravoIndia.

DO incorporate trending hashtags. #TBT is a perfect example. Many brands use #TBT when they post a fun, historic photo that relates to their brand.

DON’T hashtag every single word in a sentence.You may come as a spammer.

DO use your hashtag consistently across all channels. Facebook, Twitter, and Instagram support hashtags so integrate your hashtag into your messaging. Your hashtag should make sense with the platform on which you’re using it.

DON’T use too many hashtags in a single post. Twitter recommends no more than two hashtags per tweet.

DO analyze your hashtags. Some social listening tools, such as Hootsuite and Sysomos, can measure the impact of your hashtag. These tools can also provide insight into your audience and the types of people using your hashtag. Use this information to focus your posts to support your brand positively.

DON’T use hashtags in real life conversations, enjoy life outside work.

With a smart hashtag strategy, your followers will recall your brand with ease. Be wise and make good use of the tool you got in your hand.

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Video editing and compiling

Here is a video we recently created for a client, the audio visual was created from scratch.

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Do you need a Video content?

Video is a phenomenon, more than 4 billion hours of video is viewed each month. In fact, YouTube is now the second most used search engine after Google.

Integrating video into your marketing campaign isn’t as easy as creating a video and putting it up on YouTube. Creating a video that is effective, relevant and successful can be rewarding but how do you integrate it successfully?

Lets talk about the basics of video, issues you will want to consider while planning the video content ideas, and see what typically will be ideal to develop an idea into a video content.

Lets understanding video as a media, the most common mistake made by companies creating video is thinking of video content as being identical to blog posts or infographic content, rather than as a unique and independent media format. Where blog posts and infographics may consist of text and image content, video utilizes text, moving images and sound simultaneously, making it much more unique.

To be precise, video is not appropriate medium for all content goals. Video should naturally lend itself to a narrative curve, including a climax and resolution. If you have a product or service you are trying to sell, don’t use the entire length of your video making a sales pitch. Instead, create a narrative context around the product.

If you are trying to convince your reader to complete a complex, or prolonged action then you need to consider breaking up your content into smaller pieces. Videos should have a very simple and direct call to action.

The ideal length for video is under four minutes. If there is too much content, you may have to draw your video out to 10 minutes, it won’t be as effective as a precise one, because your viewers is likely to lose interest. If this is the case, you need to use a different media form.

Ask few questions to youself while planning the video content, questions you definitely should consider. One is, would this content lose meaning if it were in text and image form? If your content would lose meaning or relevancy without being accompanied by visual or audio information, chances are video is a viable option. However, if you can easily imagine your message getting across effectively without the use of video, you might want to decide whether the additional time and effort required to produce a video will be worthwhile.

Secondly, does the content require aesthetic as well as conceptual engagement?

In the first question, we ask whether content would lose meaning if it takes a media form other than video; in question two, you need to ask yourself if your idea requires a visual or auditory element in order to be engaging.

Though video is certainly a nice option to have, if the information imparted is text heavy and primarily conceptual, rather than visual which is comprehension and learning. The visual display adds nothing to the experience, as it is just a list of text.

Thus if your content does not require visual or auditory components to be useful or engaging, then your idea is not ideally suited for video.

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being a small start-up

Starting a business can be exhilarating and fulfilling, but in course it can get complicated and may challenge you in many ways. Challenges and problems will be nothing new but will be something we have often seen happening to others.

Most small businesses fail because of lack of cash flow. Study says that 79 percent of small business failures cited “starting out with too little money” as one of the reasons for the business downfall because owners borrow based on their ideas of a successful business, instead of borrowing for a worst-case scenario. A start-up business owner needs to be optimistic, but often is too optimistic about seeing profits. Without adequate cash flow, slow sales or a downturn in the market can end the business before it has a chance to gain momentum.

Common problem for new businesses is to hurry into marketing campaigns without understanding the actual target market. The costs associated with marketing is stiff and if a business does not know who its target market is, then the money may go wasted. With incorrect messaging the reach is limited and don’t reach the target audience.

A start-up requires tremendous effort, commitment and strong will to make it a success. Add to this the financial stress of a fledgling business. Start-up business owners often have problems balancing the overwhelming demands of the company, if the stress of the workplace spreads into the home, the business owner may feel pressure around the clock.

A common problem for most entrepreneurs is the belief that they can handle all of the start-up’s operations by themselves. It may be a cost-effective way to run the business, but operating the entire business on your own may not be a wise decision or the best use of your time. Many small-business start-ups may not require full-time employees. But it’s a good idea to have at least one or two teammates who are ready to help. With experienced, reliable assistance you can avoid other common business mistakes. When it is time to hire staff, be careful in your choices, employees are a crucial component in the success of your business.

But as a matter of fact hiring is also a big problem for small companies, atleast in a business like mine. We offer marketing solutions and are often in need of high-end graphic designers, writers and editors. And these creative people don’t come cheap, so most of the time hiring them is out of question, thus, use them on contractual basis. Contract has its own issues in our country, India where we operate. Most workers are never committed. Also, since we are a small company, many people don’t like to work for us as we are too small and are kind of perceived as unstable, have no brand identity. Hence, the moment they get an opportunity from a bigger company they shift jobs.

Since you are competing with big fish it does not mean you have to quote rock bottom prices. Pricing your goods and services too low can delay the process of turning a profit. Instead list fair prices and make sure your start-up excels in customer service and delivery. Its very important to excel in any field and customers do appreciate on-time response.

One thing I got to say, its tough but not impossible.

This a guest post by Ms. Thapa, Twitter @bijeta

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Videos as Marketing tool

Video is a great marketing tool, it is one of the best ways to share views with audience. It is a medium that everyone loves and is not going away anytime soon. By incorporating video into your campaign, you will not only stay ahead of your competition, but also improve your brand identity.

Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV commercials. Some dominant players for Video hosting are YouTube and others including Vimeo, MetaCafe and Facebook.

Why companies should use video as part of its marketing strategy?

Video is cost effective – Compared with traditional print advertising, video can actually prove more cost effective. Companies often make the mistake of dumping money into expensive magazine advertisements that are summarily ignored. Video, on the other hand, is almost impossible to ignore. Being extremely versatile, video can be re-shaped into many different formats. Mobile kiosks, large screen presentations, smart phones and of course websites are just some of the ways to spread the word using this powerful medium. And as a matter of fact, it can be produced at a reasonable cost.

Video is audible – Video is audible and chosen before a written document as one has to read to understand a written document. People enjoy video, if someone visits a website and a video is offered, one will definitely view the video though it can be out of curiosity. And that means they have devoted their attention to a sales pitch. Marketers love using video because that’s what people want.

Video is a mature medium – Video is not a fad. People have loved motion pictures since the late 1800s. Even though the medium has changed, the passion for video has not. Now, video is an extremely mature art form and everyone respects it. YouTube sees on average 2 billion views, isn’t it big?

Video is part and package of any campaign – Any advertising company worth its salt will offer a video package. Ignoring the option of video would be like ignoring the need for a website. If your competition hasn’t jumped on the video bandwagon, why not show some industry leadership? Google’s search algorithms pay a great deal of attention to video. It’s a great way to beat the competition.

Video increases web traffic – Your website doesn’t have to be the only stop in your online transit system. There are many ways to bring in the traffic. Make sure your video is “social bookmarking” friendly! Twitter, Del.icio.us, Facebook, Digg, reddit, Newsvine, StumbleUpon and Squidoo are just some of the ways you can spread the word.

What all you can do with videos?

1. Showcase your products to the customers, demonstrate it.

2. Create a destination, it is easier to win customers if you give them a reason to tune in.

3. Use analytics and tools that allow you to measure the effect of your videos.

4. Build a brand channel, a way to get the attention of customers and invite them to become your video producers.

5. Advertise with videos cause videos have huge potential audience. Videos hosting sites like YouTube offers a dozen advertising options, including banner ads, promoted videos that appear on top and beside search results, and pre-roll ads that appear during other YouTube videos much like a conventional TV commercial.

6. How-to Instruction videos area big hit, if you are a product company Online videos will do wonders for your business.

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