Category Archives: Creatives

Product info in AV format – Beatroute

Did a video for a client sometime back. Concept, design and development by Team ICS.

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We delivered!

Big Boys Design & Build site delivered by Team ICS.

It was a learning curve with so many modules to work on but we did it.

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Videos for content marketing

Whatever the intention, video has huge benefits as a communication medium. One of the obvious reason is that it can convey personality. People respond to people, whether for marketing, brand engagement or training purpose in an organization.

Videos are extremely useful for practical reasons, either to demonstrate products or procedures, these video presentations are consistent compared to the unpredictability of live demonstrations. The value of events such as conferences, seminars and trainings can be greatly enhanced and used again and again whether for training or promotion. Video can also be used to create effective live presentations and interactive productions.

Even if advertising is not the goal, inclusion of video on the company website can create a better user experience and add a touch of class. A recent study by Treepodia, an authority in video use in eCommerce found that the retailers surveyed were selling substantially more products when a video of the product was included. Further statistics also showed that even if the video wasn’t watched the sell will still happen. This means video creates customer confidence and trust. Brands using video is considered more reliable as they produce a quality user experience. Showing the product in a multidimensional format, the brand exhibits trust and confidence in the product. This is an interesting finding and it does have relevance to the use of video in websites in general and not just e-commerce.

Videos should not only be used for Content marketing strategy, lets see some of its advantages and how we could make use of it effectively.

The whole purpose of Content marketing is to get your message to your potential audience.  Written content means you can only publish it in one place. Design strategies to make sure that content that attracts eyeballs won’t get buried on your blog. Link it to significant posts in the side bar, tweet it, bookmark it through various bookmarking sites, etc. Of course your written content can be found via Long Tail Keyword search in Google. But Video is just much easier to syndicate. And the whole purpose of syndication is to try and get that video in front of as many eyeballs as possible. Post video to YouTube, post video to other video aggregators using Blip, Metacafe, etc., embed link on Facebook fan page, share link with affiliates, embed video on your website, get other people to embed your video on their websites, post video to iTunes as video podcast.

Videos are powerful tools and there are more platforms you can use. One video, dozens of places to share it. That’s the first advantage video enjoys.

Video establishes personality, if your content marketing is built around written content it takes a few articles or posts to truly start being perceived as your personality. But videos are out there right in front of them, audience can see and hear you. And your personality will come through the way you speak, facial expressions you use and your body language. That will turn some people away but the people who are attracted to your message will go ahead to see/view the message.

Video differentiates you from the competition, in most market areas there are still few people using video effectively. Picture speaks more than Words.

Video testimonials is the name game. Video testimonials don’t have to be given by the superstars, it would be nice if you had 10 or 20 or more video testimonials where regular people like ‘us’ are talking about your services and what you’ve been able to do for them. It will be a powerful instrument to use it in your content marketing.

Internet is going mobile, tablets are fine for texts but reading long blog posts on a Smartphone can be irritating. Whereas a video can be a big hit, hit play and it rolls. You can even consume on the move, plug in a headset and then anything that you want to watch you can stop, rewind the bit you need to say, and then move on.

We got to say, Videos are here to stay! For professional quality videos, corporate films, voice overs, recording, post production related queries, get in touch with us at info@industree.in

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being a small start-up

Starting a business can be exhilarating and fulfilling, but in course it can get complicated and may challenge you in many ways. Challenges and problems will be nothing new but will be something we have often seen happening to others.

Most small businesses fail because of lack of cash flow. Study says that 79 percent of small business failures cited “starting out with too little money” as one of the reasons for the business downfall because owners borrow based on their ideas of a successful business, instead of borrowing for a worst-case scenario. A start-up business owner needs to be optimistic, but often is too optimistic about seeing profits. Without adequate cash flow, slow sales or a downturn in the market can end the business before it has a chance to gain momentum.

Common problem for new businesses is to hurry into marketing campaigns without understanding the actual target market. The costs associated with marketing is stiff and if a business does not know who its target market is, then the money may go wasted. With incorrect messaging the reach is limited and don’t reach the target audience.

A start-up requires tremendous effort, commitment and strong will to make it a success. Add to this the financial stress of a fledgling business. Start-up business owners often have problems balancing the overwhelming demands of the company, if the stress of the workplace spreads into the home, the business owner may feel pressure around the clock.

A common problem for most entrepreneurs is the belief that they can handle all of the start-up’s operations by themselves. It may be a cost-effective way to run the business, but operating the entire business on your own may not be a wise decision or the best use of your time. Many small-business start-ups may not require full-time employees. But it’s a good idea to have at least one or two teammates who are ready to help. With experienced, reliable assistance you can avoid other common business mistakes. When it is time to hire staff, be careful in your choices, employees are a crucial component in the success of your business.

But as a matter of fact hiring is also a big problem for small companies, atleast in a business like mine. We offer marketing solutions and are often in need of high-end graphic designers, writers and editors. And these creative people don’t come cheap, so most of the time hiring them is out of question, thus, use them on contractual basis. Contract has its own issues in our country, India where we operate. Most workers are never committed. Also, since we are a small company, many people don’t like to work for us as we are too small and are kind of perceived as unstable, have no brand identity. Hence, the moment they get an opportunity from a bigger company they shift jobs.

Since you are competing with big fish it does not mean you have to quote rock bottom prices. Pricing your goods and services too low can delay the process of turning a profit. Instead list fair prices and make sure your start-up excels in customer service and delivery. Its very important to excel in any field and customers do appreciate on-time response.

One thing I got to say, its tough but not impossible.

This a guest post by Ms. Thapa, Twitter @bijeta

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Brand experience can make or break a brand’s image

I am sure you have read a lot about brand and its importance to any businesses or personality related to it. Today, we shall discuss about brand experience, I have found that without good user experience your brand is forgettable. But what is it actually? Its most basic definition is the sum of the experiences that a person has with a company or organization. Best way to think about user experience is as the core of a brand, which is real. Brand experience is inevitable for any brand because connecting with the audience is the ultimate goal for a long lasting brand effect.

User experience is important for a brand as its logo, product, or day-to day business. Let me tell you, user experience is a result, a goal for a brand. User interface involves tools and methods used to create a good user experience. All of our design efforts are focused at accomplishing a task and providing the consumer with a positive experience. To be precise, no two clients’ problems are approached the same way, nor can we hope to solve their user experience issues in the same manner. This is where we need to implement the equation of branding. Unfortunately, many designers think of user interface as unrelated to branding, that is also the reason many brands fail to connect.

Branding is a broad ideal which encompasses a multitude of elements, for instance identity, customer service, delivery, after service and follow on. Your job task is to responsibly affect significant number of these elements. If you hope to develop a great user experience using interaction design you must understand that interaction is always with the brand and not with any individual or entity.

Any company that is interacting with customers has an inherent approach that permeates their whole business. This is the brand’s promise. The brand promise is not something to live up to but the zeitgeist of the business culture. It drives purpose, ideas and passion of the organization. The smallest details and most subtle points can have incredible effects on the overall experience. For companies who only interact with customers using Internet enabled websites, applications, and devices, it is crucial to understand how to imbue an effective brand promise into your interaction design.

Designing interactions and guiding experience is more than interface design or usability tricks. Every piece of interaction will speak to the user. Every detail, every piece of marketing copy, image, icon, drop shadow, layout placement, or button contributes to the user’s associations and judgements about the company they are dealing with. Good usability or interface design doesn’t change bad offerings into good service. It is key that you align an interface design with the business.

For example, if you go to a fast food restaurant expecting cheap but tasty food, then you will leave happier than if you expected a gourmet meal. The idea is to achieve overall expectation of the consumer and at the same time consumer relates to the promise of the brand.

In fact, brand communicates the company’s promise, but for a powerful impact on the users it is necessary to create a memorable time spent.

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