Monthly Archives: November 2011

Website development, no easy job

Did you ever think of developing website on your own? Hold on and think again. If you are not a professional dealing with the its and bits of building a website, better not get involved.

Many people think its easy and can be made in a day or two, but do you know that for a good site you need insights, understanding of funtionalities, etc. Its easy to design a concept but implementing? I don’t know. I haven’t seen even a good developer doing it right on his own though he is aware of the functionalities and errors he might make. Never forget that your website is your face to the world, so it has to be informative, attractive, working and fun. I suggest, instead of doing everything on your own hire a professional who knows the concept of web development and understands the need for developing a certain type of website that fits your requirement.

Websites can be of many types, it can be simple html, database related, e commerce or even heavily designed. For each type, you need to have a server, understand the kind of bandwidth you may need, space, etc. Minutest functions are often overlooked and later when the whole project is done, handed over, you realise, Oh this bit is missing! Holy crap, now I have to look for a developer and give him all the info required to have my requirement in place. I don’t think I might enjoy that moment.

Let me tell you, everybody wants to have a website but they also feel that it can be developed by any cheap source. Well, for me its like waste of time going to a cheap source who will take three times my time than a cool headed programmer who understands the requirement immediately. What’s the fun in doing/explaining the work again and again? So, as suggested, I will go and hire a professional guy to have my site developed, however expensive he may be. Actually, if I am outsourcing my work then I prefer not to get into discussion all over again.

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Design and its importantance to businesses

When an entrepreneur sets up his business he knows that he should possess differentiators from the lot to be successful. Of course, quality and consistent service is critical to any business but portrayal through correspondence and other marketing activities should also be appealing.

The logo depicts your corporate image, earlier logos were designed with a conservative approach. But with the new generation, the idea has changed, everyone like fun and young look, then why not your logo depict the young and fun look. Especially, when you are a start-up or small unit, promote yourself as approachable, fun to do business with and a good match for radical businesses.

Ideas and concept are easy to create but there is a great deal more to implementing beyond having the initial concept. In the same way that small businesses could complete their own end of year accounts, most choose to employ the services of an accountant because it is time-consuming and requires an up-to-date knowledge base to ensure that expensive mistakes are not made. The same principle applies to design. Professional designers have the necessary technical knowledge, can access the appropriate production facilities and are more in touch with the design marketplace. And overall, as said, ‘an experts job should be left to an expert, it pays off over time’.

If you have to design the corporate identity, you perhaps will begin the job instantly, whereas if you take the help of a professional, it will be different. When design is undertaken professionally for corporate identity, products or packaging, there is a process that designers work through to achieve their high quality results:

- Briefing is organised

- Research undertaken to explore possibilities

- Range of solutions are proposed

- Criteria based selection is used to narrow down the options

- Rough visualizations, models or prototypes are produced

- Design is tested and evaluated

- Finally the developed design is submitted for production

If a designer jumps from brief to single production-ready design, you may not get its worth. Your business ought to be something that you are proud to associate with and every aspect of it should be carefully designed to make it that special. By employing the services of a designer it is much easier to reach the objective of the corporate image in mind. Best part is the final design is tested keeping target audience in mind. So, the output is a well designed corporate identity you proudly represent, and I know, it feels good.

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